Advertising is something that has always been tricky for some companies and a bane of many artists. When does it become time to sell a product rather than creating art, and where does the divide happen. Something that I have learned in my art and advertising careers is that they are pretty much the same thing and that there does not need to be a divide. Art is advertising, advertising is art.
Something that I found very interesting about this is by talking to some colleagues that work in jobs that do not rely heavily on advertising. One such company, one that specializes in pool repair Parkland. There is something about pool repair that does not scream online business, but there still needs to be consideration about online artistic advertising.
The brave new world
Something that has always struck me as strange is being an artist and advertiser that is not used to people thinking that the two are connected. I know a lot of artists and a lot of advertisers and many view the jobs as one in the same. Your art is designed to bring success to the business, and that, in itself is a work of art. Art is selling your product, and selling your product is art.
In essence, there is something to be said about advertising quality and how it speaks to consumers. Something about consumers gravitating toward your design validates you as an artist and someone that understands that the two are connected. Something strange about the job has always been that in order to succeed, you have to have the right mentality and the right outlook. By using artistic skills to sell products, you are giving yourself the skills needed to enter the new world of adverting and entering the new era of drawing customers.
There is something to be said about advertising and how it can get under one’s skin. Staying ahead of the curve is something that we must do in order to cut through the clutter and reach our target audience, and it can cause quite a bit of stress. Personal stress aside, there is another form of stress that we can begin to see as advertising campaigns go on.
What I mean is that it is sometimes evident to see companies struggling with advertising campaigns in order to stay ahead of the curve, which is something that people can usually see reflected in the quality of the product and advertisements. You can often see struggling campaigns without even trying.
Think about it
There is often a way to tell whether or not an advertising campaign is working, and that is if it able to create an idea that is hip, relevant, and is done seamlessly. What this can do for this product is amazing, and it takes off the stress of the product. What has to happen is that ideas need to be tested thoroughly in the modern landscape in order to make it evident that the product is something that is viable.
When it comes to advertising stress it can be seen in many different ways, and taking it away is pretty difficult. Just remember not to try too hard and make sure that ideas are well thought out. Advertising stress can be overcome with the right tools and experience.
Art is something that is universal and an important part of being a human. Ever since the beginning of humanity, art has been used to depict the world around us and communicate what we see to others. From ancient cave paintings to modern paintings, the idea is the same, that art is a vehicle for communication, a conduit for artistic expression.
In many circles in which I am a part of, there is a debate surrounding what makes an artist. For some, an artist is someone that is paid for their work, lauded for their achievements, a true artist. However, there is another set of people, myself included, that say art is anything that involves creative expression, regardless of its content and quality.
The debate goes on
Would you say that the caveman that painted the cave painting was an artist? Was he creating for the sake of praise, for respect, for fame? I would argue that no, he was simply using art as a way to show other people how he saw the world. Art is not made in a vacuum, it is meant to be seen, but then if nobody sees it, does that not make one an artist?
To me, art can be anything that helps express feeling and give insight into how a person sees the world. It could be as simple as a cave painting, or as complex as a Rembrandt. Artists, no matter where and when they exist, use their talents to help us better understand humanity as a whole.
Art is a realm of entertainment that is somewhat difficult to protect. Artists labor away to create unique pieces that in today’s day and age, can easily be enjoyed without giving compensation to the artist. In some ways, this opens the world to new art, especially the art of those that may not have a lot of exposure.
But on the other hand, better established artists may be having money taken away from them and having their work viewed without receiving adequate compensation. Then, of course, you run into the argument of how much money should artists be paid for others to enjoy their work.
The problem is that art is a living, breathing entity and should, by all accounts be created for the people. The people should have the right to enjoy art that was created for them, but artists should also be paid for their work. So where does one draw the line between proper compensation and the right for people to see art?
Well, where we are at now is not perfect but it is a start. Many services such as Spotify pay artists for the ability to use their work that the consumer then can get for free. The amount that people are paid by companies like Spotify is not all that significant, however, it is better than them giving away their art for free, which happens quite often in the digital realm. All we can do is continue to develop a model that allows both artists and people to receive what they want.
In today’s digital world, art is treated much differently than it has been in the past. There is so much access to art from around the world, that it sort of becomes something that we take for grated. I mean think of just a few decades ago, there was no such thing as the Internet and art had to be created physically.
Because art is so widely available, there is a lot of space for copyright infringement. This is especially the case on YouTube, which allows people to share artMit very easily. And while intellectual property should be protected, there are limitations as to what is considered fair use.
Drawing the line
There are some owners of intellectual property that will site YouTube’s fair use laws even if their art is not the main draw of the video. Think of a game video that has copyrighted music as part of the game itself. Some vendors will hit gamers for using it in their video, even though it is part of the game.
There has to be a better way of determining what is fair use. Not only because this discourages people from creativity by limiting what they can post, but it makes it more difficult to regulate people that are using things inappropriately because there are more resources dedicated to spurious cases. And while there is no answer as to what should be done, there must be a middle ground where everyone’s intellectual property is protected.