Advertising is something that has always been tricky for some companies and a bane of many artists. When does it become time to sell a product rather than creating art, and where does the divide happen. Something that I have learned in my art and advertising careers is that they are pretty much the same thing and that there does not need to be a divide. Art is advertising, advertising is art.
Something that I found very interesting about this is by talking to some colleagues that work in jobs that do not rely heavily on advertising. One such company, one that specializes in pool repair Parkland. There is something about pool repair that does not scream online business, but there still needs to be consideration about online artistic advertising.
The brave new world
Something that has always struck me as strange is being an artist and advertiser that is not used to people thinking that the two are connected. I know a lot of artists and a lot of advertisers and many view the jobs as one in the same. Your art is designed to bring success to the business, and that, in itself is a work of art. Art is selling your product, and selling your product is art.
In essence, there is something to be said about advertising quality and how it speaks to consumers. Something about consumers gravitating toward your design validates you as an artist and someone that understands that the two are connected. Something strange about the job has always been that in order to succeed, you have to have the right mentality and the right outlook. By using artistic skills to sell products, you are giving yourself the skills needed to enter the new world of adverting and entering the new era of drawing customers.
There is something to be said about advertising and how it can get under one’s skin. Staying ahead of the curve is something that we must do in order to cut through the clutter and reach our target audience, and it can cause quite a bit of stress. Personal stress aside, there is another form of stress that we can begin to see as advertising campaigns go on.
What I mean is that it is sometimes evident to see companies struggling with advertising campaigns in order to stay ahead of the curve, which is something that people can usually see reflected in the quality of the product and advertisements. You can often see struggling campaigns without even trying.
Think about it
There is often a way to tell whether or not an advertising campaign is working, and that is if it able to create an idea that is hip, relevant, and is done seamlessly. What this can do for a product is amazing, and it takes off the stress of the product. What has to happen is that ideas need to be tested thoroughly in the modern landscape in order to make it evident that the product is something that is viable.
When it comes to advertising stress it can be seen in many different ways, and taking it away is pretty difficult. Just remember not to try too hard and make sure that ideas are well thought out. Advertising stress can be overcome with the right tools and experience.
Many people think that art is something that needs to spark creativity ability. Something that comes from deep within and that people need to be on a different wavelength to understand. This is how I felt for awhile, until I became friends with a larger group of people. The people that taught me the most about art and what we consider art can be conceived from virtually any aspect of life.
My peer, a gentleman that worked for a local pool repair company, http://www.perfectpoolrepairs.com/, informed me about all of the art that comes into pool repair and other jobs of that nature. In essence, it is not about fixing one part to another or moving one rock to another that makes up landscaping, but rather a grand vision for a working product or environment that is not only pleasing to the eye, but also one that functions in the manner in which it should. It becomes an art project in itself, one that virtually anyone can appreciate.
Where is the divide?
There is a crucial divide between art and labor, and one that both artists and laborers will agree on. However, the divide differs depending on who you ask. Many laborers may not claim to be artists, and many artists would claim that they aren’t laborers. However, art and labor are both something that can be placed in similar categories, in that being able to do what you enjoy and working hard to that goal.
Art is something that can be defined in virtually any way, a way in which people can agree that will differ depending on who is being asked the question. In essence, there is really no way to separate the two, and each has their own division of both hard work and creative ability. In learning this, I was able to better understand not only how laborers felt about artists, but also how artists need to feel about laborers. The next time you see a piece of art or a construction project, view them not as completely separate, but a different division of labor and creativity that is both important to how we live.
Most people say that they enjoy art, but there is a difference between enjoying art and appreciating it. And while there is no pre-judgement associated with this, there is a point to explaining the difference. Now this does not mean that a person needs to sit there and critique art in order to appreciate it, but it is important to understand what art means to people.
Long has art been a way to communicate ideas with others, and for some people, it was the only way. if you think of some of the troubled artists throughout history, you will realize that many of them needed art in order to explain their innermost feelings. And while this is not great for living in society, it did offer a boost to art that cannot be denied.
Understanding the history
By understanding the history of art, we can then begin to understand how important it is to humanity. For those that did not have the ability to communicate with others, it lent levity to their existence, and for those of us that enjoyed it, it acted as a way to further our society.
Art is a universal element to human existence and something that many people may enjoy, but lack the motivation to comprehend it. The next time you look at a piece of art, see it for more than what appears on the surface. See it as a way in which people enjoy seeing the ideas of others though they may not be able to fully comprehend them.
Art is something that has been around since the beginning of humanity and something that allows us to identify as being human. Throughout time art has always been there, teaching us about the world around us and how to relate to others. From a young age, we are taught that art is a form of creative expression and that in order to fully understand what it means to be alive, we must embrace it.
In school, art is not taught at as high a priority as many other subjects, but there are people that believe it is just as important as those other subjects. Able to teach motor skills and give people a perspective on history, art is more than just about creating something beautiful, it is about understanding what makes us who we are.
So much more than entertainment
Art offers such a wide variety of skills that it is hard to imagine that anyone would want to remove it from schools. It is the best way to help children develop skills other than intellectual ones, while also teaching them culture and interpersonal interaction. If it weren’t for art, culture would not be nearly what it is today, and entertainment would not be either.
The next time you look at a piece of art, think about what it took for us to get to this point. How throughout the years, we have continued to create and hold art in a higher regard than many other things. After all, art is what makes us human.
Art is something that is universal and an important part of being a human. Ever since the beginning of humanity, art has been used to depict the world around us and communicate what we see to others. From ancient cave paintings to modern paintings, the idea is the same, that art is a vehicle for communication, a conduit for artistic expression.
In many circles in which I am a part of, there is a debate surrounding what makes an artist. For some, an artist is someone that is paid for their work, lauded for their achievements, a true artist. However, there is another set of people, myself included, that say art is anything that involves creative expression, regardless of its content and quality.
The debate goes on
Would you say that the caveman that painted the cave painting was an artist? Was he creating for the sake of praise, for respect, for fame? I would argue that no, he was simply using art as a way to show other people how he saw the world. Art is not made in a vacuum, it is meant to be seen, but then if nobody sees it, does that not make one an artist?
To me, art can be anything that helps express feeling and give insight into how a person sees the world. It could be as simple as a cave painting, or as complex as a Rembrandt. Artists, no matter where and when they exist, use their talents to help us better understand humanity as a whole.
Art is a realm of entertainment that is somewhat difficult to protect. Artists labor away to create unique pieces that in today’s day and age, can easily be enjoyed without giving compensation to the artist. In some ways, this opens the world to new art, especially the art of those that may not have a lot of exposure.
But on the other hand, better established artists may be having money taken away from them and having their work viewed without receiving adequate compensation. Then, of course, you run into the argument of how much money should artists be paid for others to enjoy their work.
The problem is that art is a living, breathing entity and should, by all accounts be created for the people. The people should have the right to enjoy art that was created for them, but artists should also be paid for their work. So where does one draw the line between proper compensation and the right for people to see art?
Well, where we are at now is not perfect but it is a start. Many services such as Spotify pay artists for the ability to use their work that the consumer then can get for free. The amount that people are paid by companies like Spotify is not all that significant, however, it is better than them giving away their art for free, which happens quite often in the digital realm. All we can do is continue to develop a model that allows both artists and people to receive what they want.
In today’s digital world, art is treated much differently than it has been in the past. There is so much access to art from around the world, that it sort of becomes something that we take for grated. I mean think of just a few decades ago, there was no such thing as the Internet and art had to be created physically.
Because art is so widely available, there is a lot of space for copyright infringement. This is especially the case on YouTube, which allows people to share artMit very easily. And while intellectual property should be protected, there are limitations as to what is considered fair use.
Drawing the line
There are some owners of intellectual property that will site YouTube’s fair use laws even if their art is not the main draw of the video. Think of a game video that has copyrighted music as part of the game itself. Some vendors will hit gamers for using it in their video, even though it is part of the game.
There has to be a better way of determining what is fair use. Not only because this discourages people from creativity by limiting what they can post, but it makes it more difficult to regulate people that are using things inappropriately because there are more resources dedicated to spurious cases. And while there is no answer as to what should be done, there must be a middle ground where everyone’s intellectual property is protected.
Art history is something that me, as an artist studied not only in college, but high school as well. In fact, it was a required course in college for my degree and something that everyone in my high school was also required to take. As I grew older, I realized how important it was not only to my career but to my social life as well.
Today, college has changed drastically, and some schools have even eliminated art history as a viable path of study. And while art history is still taught in many institutions, it is something that not every person gravitates toward.
An unfortunate truth
Art is one of the first things to get cut from high school programs, and even in some colleges. As school budgets get tighter, many people decide that art history is the most expendable topic. And while this is a logical conclusion, it is showing to have negative effects on the development of students. So what can we do to preserve art while still fitting a budget? The answer is not an easy one, but one that should be considered.
The answer is to offer more extra activities that involve art in order to keep kids interested. In addition, make art history perhaps not a required course, but an elective course in high schools so that students that want to take an artistic career path an option to gain knowledge in the subject. Art history enriches our lives, and should be preserved in whatever way we find possible.
Art is something that almost everyone takes an active interest in during their childhood. Whether it is doodling or something more involved, most children use art as a way to capture and explain the world around them, even when they may not know exactly what they are looking at. Art in child helps develop motor skills and encourage creative expression.
As adults, we may start to lose interest in art, mainly because only a select few individuals are able to make a living out of producing it. As there becomes more pressure to make money and raise a family; grow up essentially, there may be less time and interest in producing art.
Don’t lose the passion
It is easy to lose the passion for creating art as an adult, but I would encourage people not to lose the passion for appreciating it. Whether it is a trip to the museum every once in awhile or even just paying attention to art when you see it, there is a way to still grow up without losing the spark that helps us become better humans through art.
Of course if you want to produce art as well, that is great. In essence, once people find lucrative careers, they often go back to art as a hobby rather than a way to generate income. This is great for people to occupy their time and continue to develop their creative skills. Art does not have to be something that consumes an adult’s life, but it is something that should always be part of it.